Cohere

Cohere brand colours

Extracted from the artwork and ranked by how much of the mark each covers — not from a brand book, so treat them as observed rather than official.

Cohere sells to regulated enterprises: the Command family plus best-in-class rerank and embedding models, deployable into your own VPC or on-premise rather than only as a hosted endpoint. It has largely stopped competing on frontier benchmarks and instead competes on retrieval quality, deployment flexibility and contractual terms — which is a defensible position with a narrow audience.