Next.js logo in SVG, wordmark and monochrome, with its brand colours as hex, RGB and OKLCH.
Logo assets
Next.js brand colours
Extracted from the artwork and ranked by how much of the mark each covers — not from a brand book, so treat them as observed rather than official.
What Next.js is
Next.js is the React framework that most new production React applications start from, and since the App Router it is also the main vehicle for React Server Components, streaming, and server actions. Routing, bundling, image optimisation, caching, incremental static regeneration and middleware all ship in the box, which is why it is the default and also why it is criticised — the caching model in particular has changed enough between major versions to burn teams. Maintained by Vercel, which is both the reason it is well funded and the reason portability questions keep coming up; self-hosting works via the standalone output, but several features are noticeably better on Vercel. It competes with Remix and React Router 7, TanStack Start, Astro for content-heavy sites, and SvelteKit and Nuxt outside React. Next.js feature parity is a signature field in toolweight's hosting comparison.