Upstash

Upstash brand colours

Extracted from the artwork and ranked by how much of the mark each covers — not from a brand book, so treat them as observed rather than official.

Upstash sells serverless data primitives priced per request rather than per hour: Redis, a Kafka-compatible queue, a vector database, QStash for scheduled and delayed HTTP delivery, and a rate limiter built on top of the Redis product. The design target is functions that spin up per request — edge runtimes, Lambda, Workers — where a connection-pooled database is the wrong shape and an idle server is pure waste. Everything speaks HTTP as well as the native protocol, which is what makes it usable from environments that cannot open raw TCP sockets. The tradeoffs are per-request latency versus a co-located instance and a cost curve that crosses over unfavourably at sustained high throughput. It competes with ElastiCache and Redis Cloud on managed Redis, Cloudflare's KV, Queues and Vectorize inside that ecosystem, and Momento on serverless caching.