---
title: Cellcast
slug: cellcast
url: "https://toolweight.com/options/cellcast"
homepage: "https://www.cellcast.com.au/"
categories: sms-api-providers-australia
last_verified: 2026-07-23
license: CC-BY-4.0
---

# Cellcast

> Australian-owned SMS provider competing mainly on published per-message price.

Cellcast is a smaller Australian-owned provider positioned on price and local support. Signup is self-serve with a published rate card, and the API is a straightforward REST endpoint with minimal ceremony. There is little SDK tooling and the documentation is thinner than the larger vendors', but for high-volume one-way notification traffic from an Australian entity the economics are among the best available without negotiation.

## Identity

|  |  |
| --- | --- |
| Name | Cellcast |
| Company | Cellcast Pty Ltd |
| One-liner | Australian-owned SMS provider competing mainly on published per-message price. |
| Site | https://www.cellcast.com.au/ |
| Compared in | 1 |

## Where it is compared

### [AU SMS APIs](https://toolweight.com/compare/sms-api-providers-australia)
Ranked **#3 of 13** on default weights.
| Field | Value | Confidence | Verified | Source | Note |
| --- | --- | --- | --- | --- | --- |
| Price /SMS @ 1k | A$0.055 /SMS | Inferred | - | - | Approximate published rate; Cellcast competes primarily on price. |
| Price /SMS @ 10k | A$0.042 /SMS | Inferred | - | - | Approximate. |
| Price /SMS @ 100k | A$0.03 /SMS | Inferred | - | - | Approximate; lower rates negotiable. |
| Dedicated number | - | Unknown | - | - | - |
| Min top-up | - | Unknown | - | - | - |
| Billing model | prepay-self-serve | Inferred | - | - | - |
| Self-serve API key | ● | Inferred | - | - | Self-serve signup with API credentials in the dashboard; no approval gate observed for standard AU traffic. |
| Alphanumeric sender | ● | Inferred | - | - | - |
| Two-way messaging | ● | Inferred | - | - | - |
| MMS to AU | ● | Inferred | - | - | - |
| RCS | ◐ | Inferred | - | - | Marketed; availability unclear. |
| Delivery receipts | ● | Inferred | - | - | - |
| Unicode billing doc | ◐ | Inferred | - | - | - |
| API style | rest-json | Inferred | - | - | - |
| SDK languages | curl-only | Inferred | - | - | No substantial first-party SDK set; the API is simple enough that this rarely matters. |
| Public status page | - | Unknown | - | - | - |
| AU legal entity | ● | Inferred | - | - | - |
| ACMA Sender ID | - | Unknown | - | - | Deliberately unrecorded. Australia's SMS Sender ID Register obligations changed recently and vendor documentation lags the regulator. Pending verification against ACMA directly, do not rely on this for compliance. |
| AU data residency | ● | Inferred | - | - | Australian-owned and Australian-hosted per vendor positioning. |
| Opt-out built in | ● | Inferred | - | - | - |
| Carrier route | hybrid-direct | Inferred | - | - | Claims direct AU carrier connectivity; unverified. |
| MCP server | ○ | Inferred | - | - | - |
| Agent-ready docs | 2 | Inferred | - | - | - |
| Operating since | - | Unknown | - | - | - |
| Ownership | independent-au | Inferred | - | - | - |
| Positioning | Australian-owned price fighter. Local support, low rates, thin platform. | Inferred | - | - | - |

**Verdict.** Among the cheapest published Australian rates from a locally-owned provider with self-serve access, which is a rare combination. Documentation and tooling are noticeably behind the larger vendors, so budget an afternoon rather than an hour for the first integration.

## Alternatives

- [AWS End User Messaging](https://toolweight.com/options/aws-end-user-messaging), SMS as an AWS primitive: no vendor relationship, but registration is a support ticket.
- [Bird](https://toolweight.com/options/bird), MessageBird rebuilt as a CRM-first platform; SMS is now a channel inside it.
- [ClickSend](https://toolweight.com/options/clicksend), Perth-based multichannel API with a public rate table and no sales gate.
- [Esendex AU](https://toolweight.com/options/esendex), Commify's Australian business messaging arm, sold through account management.
- [Kudosity](https://toolweight.com/options/kudosity), Burst SMS rebuilt as a customer-engagement platform, with the original API still underneath.
- [MessageMedia](https://toolweight.com/options/messagemedia), Long-established Australian A2P provider, now inside Sinch, sold through a sales team.
- [Sinch](https://toolweight.com/options/sinch), Global tier-one aggregator that owns MessageMedia and sells Australia through both brands.
- [SMS Broadcast](https://toolweight.com/options/sms-broadcast), The cheapest credible Australian bulk SMS API, with a deliberately minimal interface.
- [SMSGlobal](https://toolweight.com/options/smsglobal), Melbourne-based provider offering both REST and a direct SMPP bind for high throughput.
- [Telstra Messaging API](https://toolweight.com/options/telstra-messaging), The only provider on this list that owns the Australian network your message lands on.
- [Twilio](https://toolweight.com/options/twilio), The default global messaging API, with the best docs and Australia's least competitive rates.
- [Vonage](https://toolweight.com/options/vonage), Ericsson-owned CPaaS with clean self-serve access and no Australian entity story.

## Licence and attribution

Data from toolweight (https://toolweight.com), licensed CC-BY-4.0.

- Licence: [CC-BY-4.0](https://creativecommons.org/licenses/by/4.0/)
- Canonical HTML: https://toolweight.com/options/cellcast
- Machine-readable: https://toolweight.com/options/cellcast.md · https://toolweight.com/api/v1 · https://toolweight.com/mcp
- toolweight takes no affiliate revenue and sells no placements. Corrections: https://toolweight.com/suggest