---
title: ClickSend
slug: clicksend
url: "https://toolweight.com/options/clicksend"
homepage: "https://www.clicksend.com/au/"
categories: sms-api-providers-australia
last_verified: 2026-07-20
license: CC-BY-4.0
---

# ClickSend

> Perth-based multichannel API with a public rate table and no sales gate.

ClickSend is an Australian-headquartered messaging API covering SMS, MMS, voice, email and physical post from one credit balance. It publishes a tiered public price list, issues API credentials at signup and maintains SDKs across the usual language set. It is the most complete self-serve option with an Australian entity behind it, and the multichannel breadth is genuinely useful if letters or fax are also needed for regulated workflows.

## Identity

|  |  |
| --- | --- |
| Name | ClickSend |
| Company | ClickSend Pty Ltd |
| One-liner | Perth-based multichannel API with a public rate table and no sales gate. |
| Site | https://www.clicksend.com/au/ |
| Docs | https://developers.clicksend.com/ |
| Founded | 2008 |
| Compared in | 1 |

## Where it is compared

### [AU SMS APIs](https://toolweight.com/compare/sms-api-providers-australia)
Ranked **#4 of 13** on default weights.
| Field | Value | Confidence | Verified | Source | Note |
| --- | --- | --- | --- | --- | --- |
| Price /SMS @ 1k | A$0.079 /SMS | Inferred | 2026-07-20 | https://www.clicksend.com/au/pricing/ | Approximate top-of-table rate; ClickSend publishes a public tier ladder that moves. |
| Price /SMS @ 10k | A$0.055 /SMS | Inferred | - | - | Approximate mid-tier rate from the published ladder. |
| Price /SMS @ 100k | A$0.035 /SMS | Inferred | - | - | Approximate. Published tiers continue below this at much higher volumes. |
| Dedicated number | A$8 /mo | Inferred | - | - | Approximate monthly AU virtual number rental. |
| Min top-up | A$20 | Inferred | - | - | Approximate; small card top-ups are accepted. |
| Billing model | prepay-self-serve | Inferred | - | - | - |
| Self-serve API key | ● | Vendor-claimed | 2026-07-20 | https://developers.clicksend.com/docs/rest/v3/ | Signup, dashboard, API key, send. No approval step for standard AU traffic. |
| Alphanumeric sender | ● | Inferred | - | - | - |
| Two-way messaging | ● | Inferred | - | - | - |
| MMS to AU | ● | Inferred | - | - | - |
| RCS | - | Unknown | - | - | - |
| Delivery receipts | ● | Inferred | - | - | - |
| Unicode billing doc | ● | Inferred | - | - | - |
| API style | rest-json | Inferred | - | - | - |
| SDK languages | node, python, php, ruby, java, dotnet, go | Vendor-claimed | 2026-07-20 | https://developers.clicksend.com/ | - |
| Public status page | ● | Inferred | - | - | - |
| AU legal entity | ● | Inferred | - | - | Perth-headquartered and Australian registered. |
| ACMA Sender ID | - | Unknown | - | - | Deliberately unrecorded. Australia's SMS Sender ID Register obligations changed recently and vendor documentation lags the regulator. Pending verification against ACMA directly, do not rely on this for compliance. |
| AU data residency | ◐ | Inferred | - | - | Australian company, but infrastructure is multi-region and residency is not clearly documented. |
| Opt-out built in | ● | Inferred | - | - | - |
| Carrier route | au-aggregator | Inferred | - | - | - |
| MCP server | - | Unknown | - | - | - |
| Agent-ready docs | 4 | Inferred | - | - | - |
| Operating since | 2008 | Inferred | - | - | - |
| Ownership | independent-au | Inferred | - | - | - |
| Positioning | The self-serve Australian generalist. SMS, MMS, voice, email and physical mail on one credit balance. | Inferred | - | - | - |

**Verdict.** The best balance on this roster for a team that wants an Australian entity, published pricing and no sales conversation. The multichannel breadth is real rather than marketing, triggering a physical letter from the same account genuinely matters for some regulated workflows.

## Alternatives

- [AWS End User Messaging](https://toolweight.com/options/aws-end-user-messaging), SMS as an AWS primitive: no vendor relationship, but registration is a support ticket.
- [Bird](https://toolweight.com/options/bird), MessageBird rebuilt as a CRM-first platform; SMS is now a channel inside it.
- [Cellcast](https://toolweight.com/options/cellcast), Australian-owned SMS provider competing mainly on published per-message price.
- [Esendex AU](https://toolweight.com/options/esendex), Commify's Australian business messaging arm, sold through account management.
- [Kudosity](https://toolweight.com/options/kudosity), Burst SMS rebuilt as a customer-engagement platform, with the original API still underneath.
- [MessageMedia](https://toolweight.com/options/messagemedia), Long-established Australian A2P provider, now inside Sinch, sold through a sales team.
- [Sinch](https://toolweight.com/options/sinch), Global tier-one aggregator that owns MessageMedia and sells Australia through both brands.
- [SMS Broadcast](https://toolweight.com/options/sms-broadcast), The cheapest credible Australian bulk SMS API, with a deliberately minimal interface.
- [SMSGlobal](https://toolweight.com/options/smsglobal), Melbourne-based provider offering both REST and a direct SMPP bind for high throughput.
- [Telstra Messaging API](https://toolweight.com/options/telstra-messaging), The only provider on this list that owns the Australian network your message lands on.
- [Twilio](https://toolweight.com/options/twilio), The default global messaging API, with the best docs and Australia's least competitive rates.
- [Vonage](https://toolweight.com/options/vonage), Ericsson-owned CPaaS with clean self-serve access and no Australian entity story.

## Licence and attribution

Data from toolweight (https://toolweight.com), licensed CC-BY-4.0.

- Licence: [CC-BY-4.0](https://creativecommons.org/licenses/by/4.0/)
- Canonical HTML: https://toolweight.com/options/clicksend
- Machine-readable: https://toolweight.com/options/clicksend.md · https://toolweight.com/api/v1 · https://toolweight.com/mcp
- toolweight takes no affiliate revenue and sells no placements. Corrections: https://toolweight.com/suggest