---
title: Bird
slug: bird
url: "https://toolweight.com/tools/bird"
homepage: "https://bird.com/"
categories: sms-api-providers-australia
last_verified: 2026-11-07
dataset_version: 0738be72
license: CC-BY-4.0
---

# Bird

> MessageBird rebuilt as a CRM-first platform; SMS is now a channel inside it.

- The former MessageBird, repositioned into a marketing and CRM platform where SMS is one channel.
- The API remains capable and global channel coverage is broad.
- Pricing has moved toward platform contracts; the developer is no longer the centre of gravity.
- AU data residency is not its strength; the infrastructure story is European.

## Identity

|  |  |
| --- | --- |
| Name | Bird |
| Company | Bird (formerly MessageBird) |
| One-liner | MessageBird rebuilt as a CRM-first platform; SMS is now a channel inside it. |
| Site | https://bird.com/ |
| Docs | https://docs.bird.com/ |
| Founded | 2011 |
| Compared in | 1 |

## Where it is compared

### [AU SMS APIs](https://toolweight.com/compare/sms-api-providers-australia)
Ranked **#12 of 13** on default weights.
| Field | Value | Confidence | Verified | Source | Note | Permalink |
| --- | --- | --- | --- | --- | --- | --- |
| Price /SMS @ 1k | A$0.075/SMS | Inferred | - | - | Approximate. Bird's pricing has moved toward platform contracts and public per-country rates are less reliable than they were. | https://toolweight.com/compare/sms-api-providers-australia#bird--price_1k |
| Price /SMS @ 10k | - | Unknown | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--price_10k |
| Price /SMS @ 100k | - | Unknown | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--price_100k |
| Dedicated number | - | Unknown | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--dedicated_number_cost |
| Min top-up | - | Unknown | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--min_topup |
| Billing model | contract-required | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--billing_model |
| Self-serve API key | ◐ | Inferred | - | - | Signup is self-serve, but the product funnels toward platform onboarding and volume sending is contract-gated. | https://toolweight.com/compare/sms-api-providers-australia#bird--self_serve_api_key |
| Alphanumeric sender | ● | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--alpha_sender_id |
| Two-way messaging | ● | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--two_way |
| MMS to AU | ● | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--mms |
| RCS | ● | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--rcs |
| Delivery receipts | ● | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--delivery_receipts |
| Unicode billing doc | ◐ | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--unicode_billing_doc |
| API style | rest-json | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--api_style |
| SDK languages | node, python, php, java, go | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--sdk_languages |
| Public status page | ● | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--status_page |
| AU legal entity | ◐ | Inferred | - | - | Netherlands-headquartered; an Australian contracting entity is not clearly established. | https://toolweight.com/compare/sms-api-providers-australia#bird--au_legal_entity |
| ACMA Sender ID | - | Unknown | - | - | Deliberately unrecorded. Australia's SMS Sender ID Register obligations changed recently and vendor documentation lags the regulator. Pending verification against ACMA directly, do not rely on this for compliance. | https://toolweight.com/compare/sms-api-providers-australia#bird--acma_sender_id |
| AU data residency | ○ | Inferred | - | - | Infrastructure story is European; no Australian residency position documented. | https://toolweight.com/compare/sms-api-providers-australia#bird--au_data_residency |
| Opt-out built in | ● | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--optout_handling |
| Carrier route | international-aggregator | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--carrier_route |
| MCP server | ● | Vendor-claimed | 2026-11-07 | https://bird.com/en-us/docs/ai/mcp-server | - | https://toolweight.com/compare/sms-api-providers-australia#bird--mcp_server |
| Agent-ready docs | 3 | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--agent_ready_docs |
| Operating since | 2011 | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--operating_since |
| Ownership | global-private | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--ownership |
| Positioning | A CRM platform that happens to send SMS. The API is no longer the product. | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#bird--positioning |

**Verdict.** Now a marketing platform with a European residency story; hard to recommend for a new Australian integration.

## Alternatives

- [AWS End User Messaging](https://toolweight.com/tools/aws-end-user-messaging), SMS as an AWS primitive: no vendor relationship, but registration is a support ticket.
- [Cellcast](https://toolweight.com/tools/cellcast), Australian-owned SMS provider competing mainly on published per-message price.
- [ClickSend](https://toolweight.com/tools/clicksend), Perth-based multichannel API with a public rate table and no sales gate.
- [Esendex AU](https://toolweight.com/tools/esendex), Commify's Australian business messaging arm, sold through account management.
- [Kudosity](https://toolweight.com/tools/kudosity), Burst SMS rebuilt as a customer-engagement platform, with the original API still underneath.
- [MessageMedia](https://toolweight.com/tools/messagemedia), Long-established Australian A2P provider, now inside Sinch, sold through a sales team.
- [Sinch](https://toolweight.com/tools/sinch), Global tier-one aggregator that owns MessageMedia and sells Australia through both brands.
- [SMS Broadcast](https://toolweight.com/tools/sms-broadcast), The cheapest credible Australian bulk SMS API, with a deliberately minimal interface.
- [SMSGlobal](https://toolweight.com/tools/smsglobal), Melbourne-based provider offering both REST and a direct SMPP bind for high throughput.
- [Telstra Messaging API](https://toolweight.com/tools/telstra-messaging), The only provider on this list that owns the Australian network your message lands on.
- [Twilio](https://toolweight.com/tools/twilio), The default global messaging API, with the best docs and Australia's least competitive rates.
- [Vonage](https://toolweight.com/tools/vonage), Ericsson-owned CPaaS with clean self-serve access and no Australian entity story.

## Logo & brand colours

SVG files: https://toolweight.com/teams/bird/logo.svg and https://toolweight.com/teams/bird/mono.svg. JSON: https://toolweight.com/api/v1/brands/bird.

| Hex | oklch |
| --- | --- |
| #ffffff | oklch(100.0% 0.000 0.0) |

## Licence and attribution

Data from Toolweight (https://toolweight.com), licensed CC-BY-4.0.

- Licence: [CC-BY-4.0](https://creativecommons.org/licenses/by/4.0/)
- Canonical HTML: https://toolweight.com/tools/bird
- Machine-readable: https://toolweight.com/tools/bird.md · https://toolweight.com/api/v1 · https://toolweight.com/mcp
- Toolweight takes no affiliate revenue and sells no placements.