---
title: Brevo
slug: brevo
url: "https://toolweight.com/tools/brevo"
homepage: "https://www.brevo.com"
categories: email-sending-apis
last_verified: 2026-11-07
dataset_version: 0738be72
license: CC-BY-4.0
---

# Brevo

> EU-hosted marketing platform with a competent transactional API attached.

- French CRM and marketing suite, formerly Sendinblue, with a solid transactional API and SMTP relay
- Everything hosted in the EU, one of the shorter answers to a GDPR question
- Developer experience is clearly secondary to the marketing product
- New accounts routinely go through manual validation before sending

## Identity

|  |  |
| --- | --- |
| Name | Brevo |
| Company | Brevo (ex-Sendinblue) |
| One-liner | EU-hosted marketing platform with a competent transactional API attached. |
| Site | https://www.brevo.com |
| Docs | https://developers.brevo.com |
| Founded | 2012 |
| Funding | Series B+ |
| Compared in | 1 |

## Where it is compared

### [Email APIs](https://toolweight.com/compare/email-sending-apis)
Ranked **#6 of 13** on default weights.
| Field | Value | Confidence | Verified | Source | Note | Permalink |
| --- | --- | --- | --- | --- | --- | --- |
| Time to first send | 4h | Community-reported | - | - | New accounts routinely go through manual validation before sending is enabled; expect to answer questions about your list. | https://toolweight.com/compare/email-sending-apis#brevo--time_to_first_send |
| Product scope | marketing-first | Inferred | - | - | - | https://toolweight.com/compare/email-sending-apis#brevo--product_scope |
| Inbound parsing | ● | Inferred | - | - | An inbound parsing API exists but is secondary to the marketing product. | https://toolweight.com/compare/email-sending-apis#brevo--inbound_parsing |
| Event webhooks | delivered, opened, clicked, bounced, complained, deferred, unsubscribed, inbound | Inferred | - | - | - | https://toolweight.com/compare/email-sending-apis#brevo--event_webhooks |
| Hosted templates | visual-editor | Inferred | - | - | - | https://toolweight.com/compare/email-sending-apis#brevo--hosted_templates |
| React Email / MJML | liquid | Inferred | - | - | Brevo's own templating language, closer to Django or Liquid than Handlebars. | https://toolweight.com/compare/email-sending-apis#brevo--react_email_mjml |
| Log retention | 30d | Inferred | - | - | Approximate and plan-dependent. | https://toolweight.com/compare/email-sending-apis#brevo--log_retention |
| Throughput ceiling | - | Unknown | - | - | No published figure. | https://toolweight.com/compare/email-sending-apis#brevo--throughput_ceiling |
| Multi-domain sending | ● | Inferred | - | - | - | https://toolweight.com/compare/email-sending-apis#brevo--multi_domain |
| Data residency | eu | Inferred | - | - | French company, EU-hosted throughout, one of the shortest answers to a GDPR question here. | https://toolweight.com/compare/email-sending-apis#brevo--data_residency |
| Shared pool quality | 2 | Inferred | - | - | Large marketing-heavy pool with a generous free tier; transactional mail inherits the consequences. | https://toolweight.com/compare/email-sending-apis#brevo--shared_pool_quality |
| IP warmup | ◐ | Inferred | - | - | Documented guidance and support-assisted rather than fully automatic. | https://toolweight.com/compare/email-sending-apis#brevo--ip_warmup |
| DKIM/DMARC friction | 3 | Inferred | - | - | - | https://toolweight.com/compare/email-sending-apis#brevo--dkim_dmarc_friction |
| BIMI | ◐ | Inferred | - | - | - | https://toolweight.com/compare/email-sending-apis#brevo--bimi_support |
| Suppression list | ● | Inferred | - | - | - | https://toolweight.com/compare/email-sending-apis#brevo--suppression_management |
| Bounce handling | ● | Inferred | - | - | - | https://toolweight.com/compare/email-sending-apis#brevo--bounce_complaint_handling |
| Price / 1k emails | $1.8/1k | Inferred | - | - | Approximate: the entry plan is roughly $9/mo for 5,000 emails, falling well under $1/1k by 100,000. | https://toolweight.com/compare/email-sending-apis#brevo--price_per_1k |
| Free tier | 9,000 emails/mo | Inferred | - | - | 300 emails/day, permanent, the most generous free plan here. | https://toolweight.com/compare/email-sending-apis#brevo--free_tier |
| Dedicated IP | $40/mo | Inferred | - | - | Approximate; sold as an add-on on higher plans. | https://toolweight.com/compare/email-sending-apis#brevo--dedicated_ip_cost |
| Pricing model | volume-tiers | Inferred | - | - | - | https://toolweight.com/compare/email-sending-apis#brevo--pricing_model |
| MCP server | ● | Vendor-claimed | 2026-11-07 | https://developers.brevo.com/docs/mcp-protocol | - | https://toolweight.com/compare/email-sending-apis#brevo--mcp_server |
| llms.txt docs | ○ | Inferred | - | - | - | https://toolweight.com/compare/email-sending-apis#brevo--llms_txt_docs |
| Funding | series-b+ | Community-reported | - | - | - | https://toolweight.com/compare/email-sending-apis#brevo--funding_stage |
| Positioning | "All your marketing in one place." A CRM suite that also sends transactional mail; the API is real but it is not the product. | Inferred | - | - | - | https://toolweight.com/compare/email-sending-apis#brevo--positioning |
| GA year | 2012 | Inferred | - | - | - | https://toolweight.com/compare/email-sending-apis#brevo--ga_year |

**Verdict.** Buy it for EU hosting and the marketing suite, not the transactional API, and not if you need to be live today.

## Alternatives

- [AhaSend](https://toolweight.com/tools/ahasend), Small indie transactional API competing on price and instant signup.
- [Amazon SES](https://toolweight.com/tools/amazon-ses), The cheapest way to send email at scale, and the least finished product.
- [Loops](https://toolweight.com/tools/loops), Lifecycle and marketing email for SaaS, priced on contacts rather than sends.
- [MailerSend](https://toolweight.com/tools/mailersend), Transactional sibling of MailerLite, bootstrapped and cheap at mid volume.
- [Mailgun](https://toolweight.com/tools/mailgun), Long-running transactional API with strong routing and inbound handling.
- [Mailtrap](https://toolweight.com/tools/mailtrap), Email testing sandbox that grew a production sending product.
- [Plunk](https://toolweight.com/tools/plunk), Open-source email console you self-host on top of your own AWS SES account.
- [Postmark](https://toolweight.com/tools/postmark), Transactional-only sender with the best-policed shared IP pool in the category.
- [Resend](https://toolweight.com/tools/resend), Developer-first email API built around React Email components.
- [Scaleway TEM](https://toolweight.com/tools/scaleway-tem), EU-sovereign transactional email from Scaleway, deliberately minimal.
- [SendGrid](https://toolweight.com/tools/sendgrid), The incumbent: enormous scale, enormous shared pool, everything bolted on.
- [SparkPost](https://toolweight.com/tools/sparkpost), High-volume sender with deep analytics, now folded into Bird's platform.

## Logo & brand colours

SVG files: https://toolweight.com/teams/brevo/logo.svg and https://toolweight.com/teams/brevo/mono.svg. JSON: https://toolweight.com/api/v1/brands/brevo.

| Hex | oklch |
| --- | --- |
| #0b996e | oklch(60.6% 0.126 164.5) |

## Licence and attribution

Data from Toolweight (https://toolweight.com), licensed CC-BY-4.0.

- Licence: [CC-BY-4.0](https://creativecommons.org/licenses/by/4.0/)
- Canonical HTML: https://toolweight.com/tools/brevo
- Machine-readable: https://toolweight.com/tools/brevo.md · https://toolweight.com/api/v1 · https://toolweight.com/mcp
- Toolweight takes no affiliate revenue and sells no placements.