--- title: Cellcast slug: cellcast url: "https://toolweight.com/tools/cellcast" homepage: "https://www.cellcast.com.au/" categories: sms-api-providers-australia last_verified: 2026-11-07 dataset_version: 0738be72 license: CC-BY-4.0 --- # Cellcast > Australian-owned SMS provider competing mainly on published per-message price. - Smaller Australian-owned provider positioned on price and local support. - Self-serve signup with a published rate card and a straightforward REST endpoint. - Little SDK tooling and thinner docs than the larger vendors. - Among the best economics for high-volume one-way notifications from an AU entity, no negotiation needed. ## Identity | | | | --- | --- | | Name | Cellcast | | Company | Cellcast Pty Ltd | | One-liner | Australian-owned SMS provider competing mainly on published per-message price. | | Site | https://www.cellcast.com.au/ | | Compared in | 1 | ## Where it is compared ### [AU SMS APIs](https://toolweight.com/compare/sms-api-providers-australia) Ranked **#3 of 13** on default weights. | Field | Value | Confidence | Verified | Source | Note | Permalink | | --- | --- | --- | --- | --- | --- | --- | | Price /SMS @ 1k | A$0.037/SMS | Vendor-claimed | 2026-11-07 | https://www.cellcast.com/pricing | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--price_1k | | Price /SMS @ 10k | A$0.042/SMS | Inferred | - | - | Approximate. | https://toolweight.com/compare/sms-api-providers-australia#cellcast--price_10k | | Price /SMS @ 100k | A$0.028/SMS | Vendor-claimed | 2026-11-06 | https://www.cellcast.com/pricing | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--price_100k | | Dedicated number | A$18/mo | Vendor-claimed | 2026-11-07 | https://www.cellcast.com/us/legal/frequently-asked-questions | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--dedicated_number_cost | | Min top-up | - | Unknown | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--min_topup | | Billing model | prepay-self-serve | Vendor-claimed | 2026-11-06 | https://www.cellcast.com/pricing | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--billing_model | | Self-serve API key | ● | Inferred | - | - | Self-serve signup with API credentials in the dashboard; no approval gate observed for standard AU traffic. | https://toolweight.com/compare/sms-api-providers-australia#cellcast--self_serve_api_key | | Alphanumeric sender | ● | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--alpha_sender_id | | Two-way messaging | ● | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--two_way | | MMS to AU | ● | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--mms | | RCS | ◐ | Inferred | - | - | Marketed; availability unclear. | https://toolweight.com/compare/sms-api-providers-australia#cellcast--rcs | | Delivery receipts | ● | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--delivery_receipts | | Unicode billing doc | ◐ | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--unicode_billing_doc | | API style | rest-json | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--api_style | | SDK languages | curl-only | Inferred | - | - | No substantial first-party SDK set; the API is simple enough that this rarely matters. | https://toolweight.com/compare/sms-api-providers-australia#cellcast--sdk_languages | | Public status page | ● | Vendor-claimed | 2026-11-07 | https://status.cellcast.com | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--status_page | | AU legal entity | ● | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--au_legal_entity | | ACMA Sender ID | - | Unknown | - | - | Deliberately unrecorded. Australia's SMS Sender ID Register obligations changed recently and vendor documentation lags the regulator. Pending verification against ACMA directly, do not rely on this for compliance. | https://toolweight.com/compare/sms-api-providers-australia#cellcast--acma_sender_id | | AU data residency | ● | Inferred | - | - | Australian-owned and Australian-hosted per vendor positioning. | https://toolweight.com/compare/sms-api-providers-australia#cellcast--au_data_residency | | Opt-out built in | ● | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--optout_handling | | Carrier route | hybrid-direct | Inferred | - | - | Claims direct AU carrier connectivity; unverified. | https://toolweight.com/compare/sms-api-providers-australia#cellcast--carrier_route | | MCP server | ○ | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--mcp_server | | Agent-ready docs | 2 | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--agent_ready_docs | | Operating since | - | Unknown | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--operating_since | | Ownership | independent-au | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--ownership | | Positioning | Australian-owned price fighter. Local support, low rates, thin platform. | Inferred | - | - | - | https://toolweight.com/compare/sms-api-providers-australia#cellcast--positioning | **Verdict.** Among the cheapest published Australian rates with self-serve access, but thin docs slow the first integration. ## Alternatives - [AWS End User Messaging](https://toolweight.com/tools/aws-end-user-messaging), SMS as an AWS primitive: no vendor relationship, but registration is a support ticket. - [Bird](https://toolweight.com/tools/bird), MessageBird rebuilt as a CRM-first platform; SMS is now a channel inside it. - [ClickSend](https://toolweight.com/tools/clicksend), Perth-based multichannel API with a public rate table and no sales gate. - [Esendex AU](https://toolweight.com/tools/esendex), Commify's Australian business messaging arm, sold through account management. - [Kudosity](https://toolweight.com/tools/kudosity), Burst SMS rebuilt as a customer-engagement platform, with the original API still underneath. - [MessageMedia](https://toolweight.com/tools/messagemedia), Long-established Australian A2P provider, now inside Sinch, sold through a sales team. - [Sinch](https://toolweight.com/tools/sinch), Global tier-one aggregator that owns MessageMedia and sells Australia through both brands. - [SMS Broadcast](https://toolweight.com/tools/sms-broadcast), The cheapest credible Australian bulk SMS API, with a deliberately minimal interface. - [SMSGlobal](https://toolweight.com/tools/smsglobal), Melbourne-based provider offering both REST and a direct SMPP bind for high throughput. - [Telstra Messaging API](https://toolweight.com/tools/telstra-messaging), The only provider on this list that owns the Australian network your message lands on. - [Twilio](https://toolweight.com/tools/twilio), The default global messaging API, with the best docs and Australia's least competitive rates. - [Vonage](https://toolweight.com/tools/vonage), Ericsson-owned CPaaS with clean self-serve access and no Australian entity story. ## Logo & brand colours SVG files: https://toolweight.com/teams/cellcast/logo.svg and https://toolweight.com/teams/cellcast/mono.svg. JSON: https://toolweight.com/api/v1/brands/cellcast. | Hex | oklch | | --- | --- | | #1a1c37 | oklch(24.0% 0.051 278.6) | ## Licence and attribution Data from Toolweight (https://toolweight.com), licensed CC-BY-4.0. - Licence: [CC-BY-4.0](https://creativecommons.org/licenses/by/4.0/) - Canonical HTML: https://toolweight.com/tools/cellcast - Machine-readable: https://toolweight.com/tools/cellcast.md · https://toolweight.com/api/v1 · https://toolweight.com/mcp - Toolweight takes no affiliate revenue and sells no placements.