Bird
MessageBird rebuilt as a CRM-first platform; SMS is now a channel inside it.
Logo assets
Bird brand colours
Extracted from the artwork and ranked by how much of the mark each covers — not from a brand book, so treat them as observed rather than official.
What Bird is
Bird is the former MessageBird, repositioned from a messaging API company into a marketing and CRM platform where SMS is one channel among many. The API remains capable and global channel coverage is broad, but pricing has moved toward platform contracts and the product's centre of gravity is no longer the developer. Australian data residency is not its strength; the infrastructure story is European.
Recent changes
- 2026-02-01RCS marketing outpaces RCS availability
By early 2026 every major provider on this roster markets RCS Business Messaging for Australia, but general availability remains patchy, per-message pricing is quote-only almost everywhere, and the billing treatment when RCS falls back to SMS is rarely documented. Treat RCS as a reason to keep the sending layer abstracted, not as a reason to choose a provider.