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Bird

MessageBird rebuilt as a CRM-first platform; SMS is now a channel inside it.

bird.comdocs.bird.com
Overall in au sms apis
12of 13 · score 56.4
Data coverage
81%
21 of 26 fields sourced

Best for

  • •Existing MessageBird integrations not yet worth migrating
  • •Teams buying the CRM and campaign platform, with SMS included
  • •Global channel coverage where Australia is incidental

Strong on

  • +RCS Yes 1/13
  • +MCP server Yes 1/13

Weak on

  • −Carrier route international-aggregator 10/13
    Better: Telstra Messaging API: direct-carrier
  • −Billing model contract-required 10/13
    Better: AWS End User Messaging: postpaid-self-serve
  • −AU data residency No 12/13
    Better: MessageMedia: Yes
  • −Operating since 2011 10/12
    Better: SMSGlobal: 1999

vs Sinch

  • •Behind on Carrier route: international-aggregator vs hybrid-direct
  • •Behind on AU data residency: No vs Partial

How Bird scores among 13 au sms apis21 of 26 fields known

Pricing6

Price /SMS @ 1k
A$0.075/SMS
8/10
Leader: Cellcast · A$0.037/SMS
Price /SMS @ 10k
—
Price /SMS @ 100k
—
Dedicated number
—
Min top-up
—
Billing model
contract-required
10/13
Leader: AWS End User Messaging · postpaid-self-serve

Features10

Self-serve API key
Partial
8/13
Leader: Twilio · Yes
Alphanumeric sender1st
Yes
1/13
Two-way messaging1st
Yes
1/13
MMS to AU1st
Yes
1/13
RCS1st
Yes
1/13
Delivery receipts1st
Yes
1/13
Unicode billing doc
Partial
8/13
Leader: Twilio · Yes
API style3rd
rest-json
3/13
Leader: SMSGlobal · rest-json-plus-smpp
SDK languages
node, python, php, java, go
7/13
Leader: Twilio · node, python, php, ruby, java, dotnet, go
Public status page1st
Yes
1/13

Australian compliance5

AU legal entity
Partial
12/13
Leader: Twilio · Yes
ACMA Sender ID
—
AU data residency
No
12/13
Leader: MessageMedia · Yes
Opt-out built in1st
Yes
1/13
Carrier route
international-aggregator
10/13
Leader: Telstra Messaging API · direct-carrier

Agentic2

MCP server1st
Yes
1/13
bird.com · 2026-11-07
Agent-ready docs
3
6/13
Leader: Twilio · 5

Traction2

Operating since
2011
10/12
Leader: SMSGlobal · 1999
Ownership
global-private
11/13
Leader: AWS End User Messaging · hyperscaler

Positioning1

Positioning
A CRM platform that happens to send SMS. The API is no longer the product.

Alternatives8

Compare

Sources1

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