Cellcast
Australian-owned SMS provider competing mainly on published per-message price.
Overall in au sms apis
3of 13 · score 74.9
Data coverage
88%
23 of 26 fields sourced
Best for
- •Cost-sensitive one-way notification traffic at moderate volume
- •Buyers who want an Australian-owned supplier without a procurement process
- •Teams comfortable writing the HTTP call themselves
Strong on
- +Price /SMS @ 1k A$0.037/SMS 1/10
- +Carrier route hybrid-direct 2/13
- +Price /SMS @ 10k A$0.042/SMS 2/9
- +Price /SMS @ 100k A$0.028/SMS 2/8
Weak on
- −Agent-ready docs 2 13/13Better: Twilio: 5
- −SDK languages curl-only 12/13Better: Twilio: node, python, php, ruby, java, dotnet, go
- −Dedicated number A$18/mo 4/6Better: Vonage: A$5/mo
vs Kudosity
- •Ahead on Price /SMS @ 1k: A$0.037/SMS vs A$0.055/SMS
- •Ahead on Price /SMS @ 100k: A$0.028/SMS vs A$0.032/SMS
- •Behind on Unicode billing doc: Partial vs Yes
- •Behind on Agent-ready docs: 2 vs 3
How Cellcast scores among 13 au sms apis23 of 26 fields known
Pricing6
Price /SMS @ 10k2nd
A$0.042/SMS
2/9
Leader: SMS Broadcast · A$0.032/SMS
Min top-up
—
Billing model2nd
prepay-self-serve
2/13
Leader: AWS End User Messaging · postpaid-self-serve
cellcast.com · 2026-11-06
Features10
Self-serve API key1st
Yes
1/13
Alphanumeric sender1st
Yes
1/13
Two-way messaging1st
Yes
1/13
MMS to AU1st
Yes
1/13
RCS3rd
Partial
3/13
Leader: Sinch · Yes
Delivery receipts1st
Yes
1/13
Unicode billing doc
Partial
8/13
Leader: Twilio · Yes
API style3rd
rest-json
3/13
Leader: SMSGlobal · rest-json-plus-smpp
SDK languages
curl-only
12/13
Leader: Twilio · node, python, php, ruby, java, dotnet, go
Australian compliance5
AU legal entity1st
Yes
1/13
ACMA Sender ID
—
AU data residency1st
Yes
1/13
Opt-out built in1st
Yes
1/13
Carrier route2nd
hybrid-direct
2/13
Leader: Telstra Messaging API · direct-carrier
Agentic2
MCP server
No
7/13
Leader: Twilio · Yes
Agent-ready docs
2
13/13
Leader: Twilio · 5
Traction2
Operating since
—
Ownership3rd
independent-au
3/13
Leader: AWS End User Messaging · hyperscaler
Positioning1
Positioning
Australian-owned price fighter. Local support, low rates, thin platform.
AWS End User Messaging
Bird
ClickSend
Esendex AU
Kudosity
MessageMedia
Sinch
