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SMS Broadcast

The cheapest credible Australian bulk SMS API, with a deliberately minimal interface.

smsbroadcast.com.au
Overall in au sms apis
8of 13 · score 63.2
Data coverage
92%
24 of 26 fields sourced

Best for

  • •High-volume one-way alerts where per-message cost dominates
  • •Teams that would rather write the HTTP call than adopt an SDK
  • •Backup or overflow routing behind a more featureful primary

Strong on

  • +Price /SMS @ 10k A$0.032/SMS 1/9
  • +Price /SMS @ 100k A$0.024/SMS 1/8
  • +Price /SMS @ 1k A$0.038/SMS 2/10
  • +Dedicated number A$14.92/mo 3/6

Weak on

  • −Public status page No 13/13
    Better: Twilio: Yes
  • −MMS to AU No 10/13
    Better: MessageMedia: Yes
  • −RCS No 10/13
    Better: Sinch: Yes
  • −Operating since 2010 8/12
    Better: SMSGlobal: 1999

vs Cellcast

  • •Ahead on Agent-ready docs: 3 vs 2
  • •Ahead on Price /SMS @ 10k: A$0.032/SMS vs A$0.042/SMS
  • •Behind on Public status page: No vs Yes
  • •Behind on MMS to AU: No vs Yes

How SMS Broadcast scores among 13 au sms apis24 of 26 fields known

Pricing6

Price /SMS @ 1k2nd
A$0.038/SMS
2/10
Leader: Cellcast · A$0.037/SMS
Price /SMS @ 10k1st
A$0.032/SMS
1/9
Price /SMS @ 100k1st
A$0.024/SMS
1/8
Dedicated number3rd
A$14.92/mo
3/6
Leader: Vonage · A$5/mo
smsbroadcast.com.au · 2026-11-07
Min top-up
—
Billing model2nd
prepay-self-serve
2/13
Leader: AWS End User Messaging · postpaid-self-serve

Features10

Self-serve API key1st
Yes
1/13
Alphanumeric sender1st
Yes
1/13
Two-way messaging1st
Yes
1/13
MMS to AU
No
10/13
Leader: MessageMedia · Yes
RCS
No
10/13
Leader: Sinch · Yes
Delivery receipts
Partial
13/13
Leader: Twilio · Yes
Unicode billing doc
Partial
8/13
Leader: Twilio · Yes
API style
rest-form
12/13
Leader: SMSGlobal · rest-json-plus-smpp
SDK languages
curl-only
12/13
Leader: Twilio · node, python, php, ruby, java, dotnet, go
Public status page
No
13/13
Leader: Twilio · Yes
status.smsbroadcast.com.au · 2026-11-07

Australian compliance5

AU legal entity1st
Yes
1/13
ACMA Sender ID
—
AU data residency1st
Yes
1/13
Opt-out built in
Partial
11/13
Leader: Twilio · Yes
Carrier route
au-aggregator
7/13
Leader: Telstra Messaging API · direct-carrier

Agentic2

MCP server
No
7/13
Leader: Twilio · Yes
Agent-ready docs
3
6/13
Leader: Twilio · 5

Traction2

Operating since
2010
8/12
Leader: SMSGlobal · 1999
smsbroadcast.com.au · 2026-11-07
Ownership3rd
independent-au
3/13
Leader: AWS End User Messaging · hyperscaler

Positioning1

Positioning
Cheap, narrow and honest about it. One endpoint, one job, published price.

Alternatives8

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Sources2