AWS End User Messagingbaseline
SMS as an AWS primitive: no vendor relationship, but registration is a support ticket.ClickSend
ClickSend is perth-based multichannel API with a public rate table and no sales gate. We compare it in AU SMS APIs. It is top of its roster on SDK languages (node, python, php, ruby, java, dotnet, go). The trade-off is being 3rd of 3 on Dedicated number (A$8 /mo).
What is ClickSend?
ClickSend — Perth-based multichannel API with a public rate table and no sales gate. ClickSend is an Australian-headquartered messaging API covering SMS, MMS, voice, email and physical post from one credit balance. It publishes a tiered public price list, issues API credentials at signup and maintains SDKs across the usual language set. It is the most complete self-serve option with an Australian entity behind it, and the multichannel breadth is genuinely useful if letters or fax are also needed for regulated workflows. Built by ClickSend Pty Ltd. Founded 2008.
We track it in 1 comparison — AU SMS APIs — so every claim below is a cell in a table you can open and check rather than an impression. Across those rosters it sits against 12 other tools, and what follows is where it visibly separates from them.
Where it wins.
- SDK languages — node, python, php, ruby, java, dotnet, go, tied for best across 3 of 12 tools.
Each of those is ranked against the whole roster on its category page, not against a hand-picked subset, so a first place here means first of everything we list.
Where it gives ground.
- Dedicated number — A$8 /mo, the weakest of the 3 here. Vonage records A$5 /mo.
- Price /SMS @ 1k — A$0.079 /SMS, 7th of 9. SMS Broadcast records A$0.038 /SMS.
None of these disqualify it on their own. They are the fields to check against your own requirements before you commit, because they are the ones where a competitor genuinely does better.
Provenance. 23 of 26 tracked fields carry a value for ClickSend, and 3 of those cite a document you can open. Last verified 2026-07-20. Every figure keeps its own provenance — measured by us, claimed by the vendor, inferred, or community-reported — and we would rather print a dash than a guess.
Its nearest neighbour in our data is AWS End User Messaging. ClickSend is ahead on MMS to AU (Yes against No) and Self-serve API key (Yes against Partial). AWS End User Messaging takes Ownership (hyperscaler against independent-au) and AU data residency (Yes against Partial). That pattern repeats across the rest of the roster — see ClickSend alternatives for the other rivals, each compared the same way.
At a glance
- Company
- ClickSend Pty Ltd
- Founded
- 2008
- Fields we track
- 23 of 26
- Last verified
- 2026-07-20
ClickSend in AU SMS APIs
Ranked against 13 tools across 26 sourced fields. Open the full AU SMS APIs table.The best balance on this roster for a team that wants an Australian entity, published pricing and no sales conversation. The multichannel breadth is real rather than marketing — triggering a physical letter from the same account genuinely matters for some regulated workflows.
Where it lands in this roster
- Dedicated number
- A$8 /mo3rd of 3 Inferred
- Operating since
- 20084th of 11 Inferred
- Price /SMS @ 100k
- A$0.035 /SMS5th of 8 Inferred
- Carrier route
- au-aggregator7th of 13 Inferred
- Alphanumeric sender
- Yes1st of 13 Inferred
When to use ClickSend
ClickSend is the right call in these situations, each one drawn from a field we actually record:
- Australian SaaS wanting one vendor for SMS, email and post.
- Teams that need a GST invoice and self-serve access in the same product.
- Anyone who wants to read the price before creating an account.
- SDK languages is your binding constraint. ClickSend records node, python, php, ruby, java, dotnet, go, the best figure in the AU SMS APIs roster. We define that field as first-party, vendor-maintained SDKs.
When not to use ClickSend
Reach for something else when any of the following is a requirement rather than a nice-to-have:
- Dedicated number. ClickSend records A$8 /mo, the weakest of the 3 tools in the AU SMS APIs roster. Vonage records A$5 /mo on the same field. If that is a hard requirement rather than a preference, start elsewhere.
- Price /SMS @ 1k. ClickSend records A$0.079 /SMS, 7th of 9 in the AU SMS APIs roster. SMS Broadcast records A$0.038 /SMS on the same field. If that is a hard requirement rather than a preference, start elsewhere.
We publish this block because a comparison that only lists what a tool is good at is marketing. Every figure above sits on the same page as its source, and the field definitions are on the category tables if you want to check how we measured them.
ClickSend head-to-head
Full editorial comparisons — verdict, choose-if blocks and the fields that actually decide it. We only publish these where we have something to say, so this list is short on purpose.Tools compared alongside ClickSend
Everything below shares at least one comparison category with ClickSend, ordered by how much overlap there is. For the reasoning on each — which fields it wins, which it loses — see ClickSend alternatives.Recent ClickSend changes
We have not logged a dated change for ClickSend yet. The timeline fills in as pricing moves, features ship and things get deprecated.Sources and gaps
What we don't know. 3 of the 26 fields we track for ClickSend are still blank: RCS, ACMA Sender ID and MCP server. Those render as dashes rather than as zeroes or assumptions, because an empty cell and a bad cell are not the same thing and only one of them is honest. If you know any of these figures and can point at a document, tell us.
- www.clicksend.com/au/pricing/Price /SMS @ 1k · Inferred · verified 2026-07-20
- developers.clicksend.com/docs/rest/v3/Self-serve API key · Vendor-claimed · verified 2026-07-20
- developers.clicksend.com/SDK languages · Vendor-claimed · verified 2026-07-20