ClickSend
Perth-based multichannel API with a public rate table and no sales gate.
Overall in au sms apis
5of 13 · score 70
Data coverage
96%
25 of 26 fields sourced
Best for
- •Australian SaaS wanting one vendor for SMS, email and post
- •Teams that need a GST invoice and self-serve access in the same product
- •Anyone who wants to read the price before creating an account
Strong on
- +SDK languages node, python, php, ruby, java, dotnet, go 1/13
- +MCP server Yes 1/13
- +Agent-ready docs 4 2/13
Weak on
- −RCS No 10/13Better: Sinch: Yes
- −Dedicated number A$19/mo 5/6Better: Vonage: A$5/mo
- −Price /SMS @ 1k A$0.072/SMS 7/10Better: Cellcast: A$0.037/SMS
- −Min top-up A$20 2/3Better: SMSGlobal: A$5
vs AWS End User Messaging
- •Ahead on MMS to AU: Yes vs No
- •Ahead on Self-serve API key: Yes vs Partial
- •Behind on Ownership: independent-au vs hyperscaler
- •Behind on AU data residency: Partial vs Yes
How ClickSend scores among 13 au sms apis25 of 26 fields known
Pricing6
Billing model2nd
prepay-self-serve
2/13
Leader: AWS End User Messaging · postpaid-self-serve
Features10
Alphanumeric sender1st
Yes
1/13
Two-way messaging1st
Yes
1/13
MMS to AU1st
Yes
1/13
Delivery receipts1st
Yes
1/13
Unicode billing doc1st
Yes
1/13
API style3rd
rest-json
3/13
Leader: SMSGlobal · rest-json-plus-smpp
Public status page1st
Yes
1/13
Australian compliance5
AU legal entity1st
Yes
1/13
ACMA Sender ID
—
AU data residency
Partial
8/13
Leader: MessageMedia · Yes
Opt-out built in1st
Yes
1/13
Carrier route
au-aggregator
7/13
Leader: Telstra Messaging API · direct-carrier
Agentic2
Agent-ready docs2nd
4
2/13
Leader: Twilio · 5
Traction2
Operating since
2008
4/12
Leader: SMSGlobal · 1999
Ownership3rd
independent-au
3/13
Leader: AWS End User Messaging · hyperscaler
Positioning1
Positioning
The self-serve Australian generalist. SMS, MMS, voice, email and physical mail on one credit balance.
AWS End User Messaging
Bird
Cellcast
Esendex AU
Kudosity
MessageMedia
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