AWS End User Messaging logo

AWS End User Messaging

SMS as an AWS primitive: no vendor relationship, but registration is a support ticket.

aws.amazon.com/end-user-messagingdocs.aws.amazon.com/sms-voice
Overall in au sms apis
10of 13 · score 60.2
Data coverage
92%
24 of 26 fields sourced

Best for

  • •Teams already running on AWS who want one invoice and one IAM model
  • •Workloads where AU data residency in ap-southeast-2 is the deciding factor
  • •Establishing a cost floor before negotiating with a dedicated provider

Strong on

  • +Billing model postpaid-self-serve 1/13
  • +SDK languages node, python, php, ruby, java, dotnet, go 1/13
  • +Ownership hyperscaler 1/13
  • +Agent-ready docs 4 2/13

Weak on

  • −Carrier route international-aggregator 10/13
    Better: Telstra Messaging API: direct-carrier
  • −Dedicated number A$22/mo 6/6
    Better: Vonage: A$5/mo
  • −MMS to AU No 10/13
    Better: MessageMedia: Yes
  • −RCS No 10/13
    Better: Sinch: Yes

vs ClickSend

  • •Ahead on Ownership: hyperscaler vs independent-au
  • •Ahead on AU data residency: Yes vs Partial
  • •Behind on MMS to AU: No vs Yes
  • •Behind on Self-serve API key: Partial vs Yes

How AWS End User Messaging scores among 13 au sms apis24 of 26 fields known

Pricing6

Price /SMS @ 1k
A$0.07/SMS
6/10
Leader: Cellcast · A$0.037/SMS
aws.amazon.com · 2026-07-20
Price /SMS @ 10k
A$0.07/SMS
7/9
Leader: SMS Broadcast · A$0.032/SMS
Price /SMS @ 100k
A$0.07/SMS
6/8
Leader: SMS Broadcast · A$0.024/SMS
Dedicated number
A$22/mo
6/6
Leader: Vonage · A$5/mo
aws.amazon.com · 2026-11-07
Min top-up
—
Billing model1st
postpaid-self-serve
1/13

Features10

Self-serve API key
Partial
8/13
Leader: Twilio · Yes
Alphanumeric sender
Partial
13/13
Leader: Twilio · Yes
Two-way messaging
Partial
13/13
Leader: Twilio · Yes
MMS to AU
No
10/13
Leader: MessageMedia · Yes
RCS
No
10/13
Leader: Sinch · Yes
Delivery receipts1st
Yes
1/13
Unicode billing doc1st
Yes
1/13
docs.aws.amazon.com · 2026-07-20
API style3rd
rest-json
3/13
Leader: SMSGlobal · rest-json-plus-smpp
SDK languages1st
node, python, php, ruby, java, dotnet, go
1/13
aws.amazon.com · 2026-07-20
Public status page1st
Yes
1/13

Australian compliance5

AU legal entity1st
Yes
1/13
ACMA Sender ID
—
AU data residency1st
Yes
1/13
Opt-out built in1st
Yes
1/13
Carrier route
international-aggregator
10/13
Leader: Telstra Messaging API · direct-carrier

Agentic2

MCP server
Partial
6/13
Leader: Twilio · Yes
Agent-ready docs2nd
4
2/13
Leader: Twilio · 5

Traction2

Operating since
2016
12/12
Leader: SMSGlobal · 1999
Ownership1st
hyperscaler
1/13

Positioning1

Positioning
The baseline. No new vendor, no new invoice, no product beyond the API.

Alternatives8

Compare

Sources3