Loops

Loops brand colours

Extracted from the artwork and ranked by how much of the mark each covers — not from a brand book, so treat them as observed rather than official.

Loops is built for the email a product sends around its users rather than to them one at a time: onboarding sequences, announcements and lifecycle campaigns, with a transactional API attached. The editor is deliberately opinionated and setup is fast. Billing on contacts rather than volume makes it cheap for frequent sends to a stable audience and expensive for a large dormant list.