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Loops

Lifecycle and marketing email for SaaS, priced on contacts rather than sends.

loops.soloops.so/docs
Overall in email apis
9of 13 · score 56.4
Data coverage
84%
21 of 25 fields sourced

Best for

  • •Onboarding sequences and product announcements
  • •Small teams with no dedicated email engineer
  • •Products where marketing and transactional should share one contact record

Strong on

  • +llms.txt docs Yes 1/13
  • +Product scope marketing-first 1/13
  • +GA year 2023 1/13
  • +Time to first send 15min 2/13
  • +Shared pool quality 4 2/13
  • +DKIM/DMARC friction 2 2/13

Weak on

  • −React Email / MJML 11/13
    Better: Resend: react-email, mjml
  • −IP warmup No 11/13
    Better: Postmark: Yes
  • −Inbound parsing No 10/13
    Better: Postmark: Yes
  • −Multi-domain sending No 13/13
    Better: Resend: Yes

vs Resend

  • •Ahead on Throughput ceiling: 36,000 emails/hr vs 7,200 emails/hr
  • •Ahead on Hosted templates: visual-editor vs code-editor
  • •Behind on React Email / MJML: vs react-email, mjml
  • •Behind on Multi-domain sending: No vs Yes

How Loops scores among 13 email apis21 of 25 fields known

Features10

Time to first send2nd
15min
2/13
Leader: Resend · 10min
Product scope1st
marketing-first
1/13
Inbound parsing
No
10/13
Leader: Postmark · Yes
Event webhooks
delivered, opened, clicked, bounced, complained, unsubscribed
8/13
Leader: Amazon SES · delivered, opened, clicked, bounced, complained, deferred, unsubscribed, inbound
Hosted templates1st
visual-editor
1/13
React Email / MJML
11/13
Leader: Resend · react-email, mjml
Log retention
—
Throughput ceiling3rd
36,000 emails/hr
3/5
Leader: Amazon SES · 50,400 emails/hr
loops.so · 2026-11-07
Multi-domain sending
No
13/13
Leader: Resend · Yes
Data residency
us
9/13
Leader: Amazon SES · us, eu, au, apac, sa, ca

Deliverability6

Shared pool quality2nd
4
2/13
Leader: Postmark · 5
IP warmup
No
11/13
Leader: Postmark · Yes
DKIM/DMARC friction2nd
2
2/13
Leader: Resend · 1
BIMI
—
Suppression list1st
Yes
1/13
Bounce handling1st
Yes
1/13

Pricing4

Price / 1k emails
—
loops.so · 2026-06-05
Free tier2nd
4,000 emails/mo
2/13
Leader: Brevo · 9,000 emails/mo
loops.so · 2026-11-06
Dedicated IP
—
Pricing model
contact-based
13/13
Leader: Amazon SES · pay-as-you-go

Agentic2

MCP server1st
Yes
1/13
loops.so · 2026-11-07
llms.txt docs1st
Yes
1/13

Traction1

Funding
seed
9/13
Leader: Amazon SES · subsidiary

Positioning1

Positioning
"Email for modern SaaS." Sells taste and speed of setup rather than deliverability engineering.

Timeline1

GA year1st
2023
1/13

Alternatives8

Compare

Sources2

Loops logo & brand colours

Logo assets

LogoSVG
Download
MonochromeSVG
Loops logo

Flattened to currentColor, what Toolweight renders in tables and nav.

Download

Loops brand colours

#FC5200