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Amazon SES

The cheapest way to send email at scale, and the least finished product.

aws.amazon.com/sesdocs.aws.amazon.com/ses
Overall in email apis
10of 13 · score 56.2
Data coverage
100%
25 of 25 fields sourced

Best for

  • •High volume where $0.10 per thousand actually moves the P&L
  • •Workloads that must stay in ap-southeast-2
  • •Teams already deep in IAM, EventBridge and CloudWatch

Strong on

  • +Event webhooks delivered, opened, clicked, bounced, complained, deferred, unsubscribed, inbound 1/13
  • +Data residency us, eu, au, apac, sa, ca 1/13
  • +Pricing model pay-as-you-go 1/13
  • +Funding subsidiary 1/13
  • +Price / 1k emails $0.1/1k 1/12
  • +Dedicated IP $24.95/mo 1/7

Weak on

  • −Time to first send 2d 12/13
    Better: Resend: 10min
  • −DKIM/DMARC friction 4 13/13
    Better: Resend: 1
  • −Log retention 0ms 10/10
    Better: Postmark: 45d
  • −Hosted templates api-only 11/13
    Better: Postmark: visual-editor

vs Mailgun

  • •Ahead on Price / 1k emails: $0.1/1k vs $1.5/1k
  • •Ahead on Data residency: us, eu, au, apac, sa, ca vs us, eu
  • •Behind on Time to first send: 2d vs 30min
  • •Behind on Hosted templates: api-only vs visual-editor

How Amazon SES scores among 13 email apis25 of 25 fields known

Features10

Time to first send
2d
12/13
Leader: Resend · 10min
Product scope
transactional-only
11/13
Leader: Loops · marketing-first
Inbound parsing1st
Yes
1/13
docs.aws.amazon.com · 2026-05-10
Event webhooks1st
delivered, opened, clicked, bounced, complained, deferred, unsubscribed, inbound
1/13
docs.aws.amazon.com · 2026-05-10
Hosted templates
api-only
11/13
Leader: Postmark · visual-editor
React Email / MJML
handlebars
4/13
Leader: Resend · react-email, mjml
Log retention
0ms
10/10
Leader: Postmark · 45d
Throughput ceiling1st
50,400 emails/hr
1/5
docs.aws.amazon.com · 2026-05-10
Multi-domain sending1st
Yes
1/13
Data residency1st
us, eu, au, apac, sa, ca
1/13
docs.aws.amazon.com · 2026-05-10

Deliverability6

Shared pool quality
3
4/13
Leader: Postmark · 5
IP warmup1st
Yes
1/13
aws.amazon.com · 2026-05-10
DKIM/DMARC friction
4
13/13
Leader: Resend · 1
BIMI
Partial
4/11
Leader: Postmark · Yes
Suppression list1st
Yes
1/13
docs.aws.amazon.com · 2026-05-10
Bounce handling
Partial
11/13
Leader: Resend · Yes

Pricing4

Price / 1k emails1st
$0.1/1k
1/12
aws.amazon.com · 2026-11-06
Free tier3rd
3,000 emails/mo
3/13
Leader: Brevo · 9,000 emails/mo
Dedicated IP1st
$24.95/mo
1/7
aws.amazon.com · 2026-11-06
Pricing model1st
pay-as-you-go
1/13

Agentic2

MCP server
Partial
8/13
Leader: Resend · Yes
llms.txt docs
No
6/13
Leader: Resend · Yes

Traction1

Funding1st
subsidiary
1/13

Positioning1

Positioning
Barely marketed at all, SES is sold as an AWS primitive and the pricing page does the work.

Timeline1

GA year
2011
10/13
Leader: Resend · 2023

Alternatives8

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Sources6