xAI

xAI brand colours

Extracted from the artwork and ranked by how much of the mark each covers — not from a brand book, so treat them as observed rather than official.

xAI serves the Grok family through an API deliberately shaped like OpenAI's, so porting is close to a base-URL change. Its differentiators are real-time access to X/Twitter content and aggressive pricing on the fast tiers. The trade-off is a thinner enterprise story: less published governance, fewer regions, and a shorter track record on deprecation handling than the older labs.