Bird
MessageBird rebuilt as a CRM-first platform; SMS is now a channel inside it.
Compared on toolweight in:AU SMS APIs
Related comparisons:Email APIs
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Bird brand colours
Extracted from the artwork and ranked by how much of the mark each covers, not from a brand book, so treat them as observed rather than official.
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What Bird is
Bird is the former MessageBird, repositioned from a messaging API company into a marketing and CRM platform where SMS is one channel among many. The API remains capable and global channel coverage is broad, but pricing has moved toward platform contracts and the product's centre of gravity is no longer the developer. Australian data residency is not its strength; the infrastructure story is European.