Cohere

Cohere brand colours

Extracted from the artwork and ranked by how much of the mark each covers, not from a brand book, so treat them as observed rather than official.

• Sells to regulated enterprises: the Command family plus best-in-class rerank and embedding models
• Deployable into your own VPC or on-premise, not only as a hosted endpoint
• Has largely stopped competing on frontier benchmarks
• Competes instead on retrieval quality, deployment flexibility and contract terms, defensible but niche