Loops
Lifecycle and marketing email for SaaS, priced on contacts rather than sends.
Compared on toolweight in:Email APIs
Related comparisons:AU SMS APIs
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Loops brand colours
Extracted from the artwork and ranked by how much of the mark each covers, not from a brand book, so treat them as observed rather than official.
#FC5200
What Loops is
- Built for lifecycle email: onboarding sequences, announcements, campaigns, with a transactional API attached
- Deliberately opinionated editor and fast setup
- Bills on contacts, not volume: cheap for frequent sends to a stable audience
- Expensive for a large dormant list